That was our mission back in 2010 when we invited consumers in Boulder, Colorado to try a little goodness™. And that was our mission a few years later when we launched nationwide.
All we mean is try something good. Take that one small step toward being your best. Not that there’s anything wrong with you. We’re not saying that. All we’re saying is, we can always be better. And we don’t just mean trying our snack squares. We mean all aspects of life. Because if you’re a real person, which presumably you are, you’re more of a work-in-progress than a work-of-art. We all are. But if we’re trying, one day it might just lead to greatness. Or you know, great-ish. Whatever. Still counts.
So we had an idea. Maybe our advertising should be made with real people trying new things, too.